- Government stakeholders and decision-makers
- Health care practitioners
- Digital health industry and innovators
ACCESS 2022 acts like a grassroots political campaign to catalyze digital health innovation in Canada, using strategic media and public relations communications to engage key audiences in the transformation.
The first phase of the campaign, Own Ottawa, aimed to influence key government stakeholders through holistic communications pieces — opinion editorials, byline articles and broadcast interviews — ultimately driving them to the ACCESS 2022 website to Join The Movement and become part of the alliance.
Results and Impacts
Youtube pre-roll ad impressions
Facebook ad impressions
members have joined the movement
view-through rate of 45% on ACCESS Anthem video, which is unprecedented for YouTube pre-roll views